{"title":"Era’s Liquid Mattes","description":"","products":[{"product_id":"lover-girl","title":"LOVER GIRL","description":"\u003cp\u003e\u003cstrong data-start=\"0\" data-end=\"43\" data-is-only-node=\"\"\u003eWhy is “Lover Girl” the perfect choice?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLover Girl by Era Beauty is more than just a lipstick—it’s a statement. This earthy rust shade brings a warm, flattering glow to any look, effortlessly transitioning from day to night. Its rich, natural tones are paired with a velvety matte finish that feels as good as it looks. Infused with the nourishing goodness of \u003c\/span\u003e\u003cem\u003eMarula Oil, Caffeine, Macadamia Oil, and Squalane\u003c\/em\u003e\u003cspan\u003e, it offers long-lasting color with all-day comfort. Whether you’re dressing up or keeping it casual, Lover Girl is your go-to for a confident, modern finish.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47223658512484,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8612\/0548\/files\/liquidmattes-1.png?v=1781896688"},{"product_id":"unhinged","title":"UNHINGED","description":"\u003cp\u003e\u003cstrong\u003eWhy is “Unhinged” the perfect choice? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover effortless sophistication with Unhinged by Era Beauty. This captivating blend of warm pink and nude tones creates a liquid matte formula that’s both lightweight and full-coverage, offering a flawless finish that lasts all day. Its versatile shade complements a variety of skin tones, making it perfect for any occasion—whether you’re keeping it natural or adding a subtle touch of elegance to your look.\u003c\/p\u003e\n\u003cp\u003eWith Unhinged, you get a sophisticated, refined look with ease and comfort. Infused with Marula Oil, Caffeine, Macadamia Oil, and Squalane, Unhinged nourishes while it enhances, leaving your lips soft, hydrated, and beautifully plump. A perfect balance of beauty and care in every swipe.\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47248732618852,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8612\/0548\/files\/liquidmattes-5.png?v=1781896775"},{"product_id":"roman-empire","title":"ROMAN EMPIRE","description":"\u003cp\u003e\u003cstrong\u003eWhy is “Roman Empire” the perfect choice? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStep into bold elegance with Roman Empire by Era Beauty. This deep, rusty brown shade merges sophistication with a fiery edge, offering a striking look that is both daring and refined.\u003c\/p\u003e\n\u003cp\u003eWhether you’re dressing up for an evening out or looking to add a touch of power to your everyday look, Roman Empire is designed for those who dare to stand out. Its rich, intense color is paired with a smooth matte finish that feels as luxurious as it looks. Infused with nourishing ingredients like Marula Oil, Caffeine, Macadamia Oil, and Squalane, Roman Empire not only delivers long-lasting color but also cares for your lips. Experience all-day comfort and hydration while making a bold, elegant statement.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47248732913764,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8612\/0548\/files\/liquidmattes-3.png?v=1781896620"},{"product_id":"rom-com","title":"ROM-COM","description":"\u003cp\u003e\u003cstrong\u003eWhy is “Rom-Com” the perfect choice? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRom-Com by Era Beauty is more than just a lipstick—it’s your everyday classic with a modern twist. This sophisticated brown shade adds depth and elegance to any look, making it ideal for everything from casual coffee dates to evening plans. With its rich pigment and smooth matte finish, “Rom-Com” delivers full coverage that lasts comfortably all day.  \u003c\/p\u003e\n\u003cp\u003eInfused with the goodness of Marula Oil, Caffeine, Macadamia Oil, and Squalane, it nourishes while it perfects—keeping your lips soft, hydrated, and ready for any scene. Elegant, timeless, and effortlessly polished, Rom-Com is your go-to for a flawless, feel-good finish.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47248733405284,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8612\/0548\/files\/liquidmattes-4.png?v=1781896751"},{"product_id":"simp","title":"SIMP","description":"\u003cp\u003e\u003cstrong\u003eWhy is “Simp” the perfect choice? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing Simp by Era Beauty—the boldest red in our liquid matte lipstick collection. This deep, sultry shade is perfect for those who aren’t afraid to stand out. Its rich, vibrant pigment delivers a striking look, while the smooth, long-lasting formula ensures your lips stay stunning all day long. \u003c\/p\u003e\n\u003cp\u003eWhether you’re looking to make a statement or add an unforgettable pop to your look, Simp is your go-to for confidence and allure. Infused with the nourishing benefits of Marula Oil, Caffeine, Macadamia Oil, and Squalane, Simp not only provides stunning color but also cares for your lips. With its moisturizing properties, it leaves your lips soft, smooth, and plump without any stickiness, offering all-day comfort with every wear. Elevate your beauty and make every moment unforgettable with Simp.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47262709055588,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8612\/0548\/files\/liquidmattes-2.png?v=1781896730"}],"url":"https:\/\/erabeauty.in\/collections\/era-s-liquid-mattes.oembed","provider":"Era Beauty","version":"1.0","type":"link"}