CEO

Name: CEO
Brand: My Store
Price: 699.00 INR
Availability: InStock

Rs. 699.00

CEO is confidence, command, and quiet luxury all bottled into a brown caramel nude made for YOU, the CEO of your life. This power-neutral glides on with our signature hybrid formula of lip oil and gloss, offering plush hydration and a luminous finish. It’s the kind of shade that speaks volumes without ever raising its voice smooth, grounded, and effortlessly polished. Whether you’re closing deals or setting trends, CEO gives your lips the authority they deserve. It’s your everyday power move has to be subtle yet striking, soft yet assertive. Because a real CEO doesn’t need a crown, they just need the right shade.

Tone- nude

Under tone- caramel

Vibe- subtle yet striking, soft yet assertive.

Benefits

Ultra-glossy mirror like finish

Deeply hydrating with the healing power of lip oils

Wear it by itself or combine with your favourite lipstick

Repairs and nourishes with every wear

Cruelty, paraben and sulphate free, along with being vegan

Application tips

1. Exfoliate First (Important)

Gently exfoliate your lips using a lip scrub or a damp toothbrush to remove dry, flaky skin. Smooth lips ensure even staining and prevent patchiness.

2. Start with Clean, Dry LipsEnsure lips are free from balm, gloss, or oils. Applying on dry lips allows the formula to grip better and deliver optimal colour payoff.

3. Apply with Precision

Use the fine felt-tip to outline and fill in the lips, starting from the centre and working outward. For an ombré effect, apply more product to the centre and blend softly.

4. Let It Set

Allow a few seconds for the ink to dry completely. This locks in pigment for long-lasting wear without smudging or bleeding.

Key ingredients-

Marula Oil

Rich in antioxidants such as vitamin c and e and helps brighten pigmented lips and heals and boosts lip softness

Jojoba oil

Deeply moisturizing, healing cracks and dryness, and creating a protective barrier to lock in moisture

Shea Butter

These rich butters and deeply nourishing and hydrating , healing any cracks and dryness

Tocopherol

A natural antioxidant that repairs damaged skin cells and acts as a natural healer

1. What shade is CEO?

Ans. CEO is a caramel brown nude designed to flatter Indian skin tones.

2. Who should choose CEO?

Ans. CEO is best for:

Medium to dusky skin tones
Office wear
Professional looks

3. Is CEO suitable for daily wear?

As. Yes, CEO is designed as an everyday power shade.

4. Does CEO provide hydration?

Ans. Yes, it has a gloss‑oil hybrid formula for nourishment.

5. Is CEO sticky or heavy?

Ans. No, it's lightweight and comfortable.

6. Can CEO be layered?

Ans. Yes, layer it over lipstick or liner for fuller look.

7. Is CEO beginner-friendly?

Ans. Yes, neutral nude shades are perfect for beginners.

Account

CEO

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